Back story: So, like 400 months ago I got an Instagram DM from this cutie pie named Shae. She was like “Hi, I make cosmetics and I have a vision that I craft a lip color that’s just for you.”
My face when I heard that:
We decided to talk on the phone to brainstorm.
What was meant to be a quickie palette chat turned into a 2 hour heart connect. I started off at my favorite coffee spot and by the end of it I was tearing up while staring at the ocean nestled into the dunes of Ocean Beach. We discussed building ethical feminist businesses, the role of intuition in entrepreneurship, the radical new relationship we want to create with money, makeup as a practice of embodiment and play, healing and visibility.
Shae is an academic (like full-on PhD level teaching academic) who got a tarot reading a few years ago that said she was gonna:
1. Find the boo of her dreams (done.. she just married her sweetie) and
2. Find her career going in an unexpected direction (done… Shae Face & Body).
I was (am) amazed by the thoughtfulness she puts into her craft. When we were talking about my vision for the Virgie lipstick, I told her I wanted it to be an homage to my fat hero Miss Piggy and document my drive for high visibility, statement femininity.
Because of magical cosmic universal non-coincidences, a few weeks after our deep ass convo I was in her neck of the woods (Long Beach) for the Sister Spit Tour:
Wanna wear it? Go here to shop Shae Face & Body!
P.s. Shae also makes deodorant (which I am currently OBSESSED with), a gentle exfoliant for your face, a face cream, mascara and many, many other things. She loooovingly (no exaggeration) crafts each and every product. All her products are vegan, cruelty-free and conscientiously made by her - a queer femme and feminist with a heart of ice cream. Enjoy!