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Post Weight Loss Bikini Photo Censored

5/7/2014

 
Picture
Shape Magazine rejected this post weight loss image of Brooke Birmingham, requesting one in which she was wearing a t-shirt. She refused this request.
The word of the day is HYPOCRISY, girl. Read on. 
 
So, the long and short of the story I want to discuss is that a woman named Brooke Birmingham submitted an image of herself in a bikini to Shape Magazine. She took this image after losing 170 pounds. Because her body didn’t adhere to what people reading a dieting-ad-subsidized magazine, I guess, think a post-weight loss body is "supposed" to look like, the magazine rejected the image, asking her to submit one in which she was a bit more covered up. She refused and now Shape is like “oh no you misunderstood our request.” Side-eye.  

Because we live in a culture in which weight loss is considered a panacea / cure-all for everything from back pain to depression to romances gone wrong (oh, and that chipped tooth and overdue phone bill, that can somehow be cured by weight loss too!), people are drawn to diets and procedures aimed at “changing their lives” through weight loss.

People are taught that weight is a signifier of our ability to be disciplined and good.. a la “how do you expect to find a man/job/happiness/escape from patriarchy if you can’t even put that sammich down?” Otherwise put: “this is all your fault!” But we in the know understand that’s all just a clever way to throw you off the scent of some nasty ass oppression politics. 

There’s a little bit of a switcheroo that happens somewhere between the marketing and the public health rhetoric. 
 
Weight loss marketing says you’re doing this for the little black dress.

Public health discourse says you’re doing this to save your life. 
 
We consider all the hostility and condescension toward fat people
as justified by the health rhetoric. We lambast people with images of slender
bodies and then tell them it’s their choice to take control of their destiny. Because “obesity” is threatening our country and fat people are literally committing suicide right before our eyes, don’t you know?!!

All that health talk gets confusing because the actual desired outcome is a particular – and uniform - kind of body. 

An oft-neglected part of the weight loss story is the variety of what post
weight loss bodies actually look like. 
 

Let me break this down:
  1. Magazines like Shape – as well as most other magazines, shows and movies – get paid by advertisers. I know you already knew that. Keep
    going..
  2. Marketing teaches advertisers to “sell to the pain.” For real! Look it up. 
  3. Even the stuff that isn’t an ad has to be in line with the world view that advertisers are trying to create; otherwise, they get mad and the money that's keeping that mag/show/movie afloat goes bye bye. 
  4. Marketers are the same people who perpetuate one single ideal body to create ONE narrative (hello, scarcity!) : "If you lose weight and try real, real
    hard for an unknown but definitely lengthy period of time you will inevitably
    get the kind of body that’s in a Transformers movie complete with cut-off
    shorts, a hero, perky boobs and not a single stretch mark or worry in sight. And if you don't end up with the aforementioned it's not that we're full
    of shit; it's that you just didn't want it bad enough." 

Well, girl, I’m here to tell you that that shit ain’t real. But good news: I like saggy boobs and a roll a day keeps the bullshit away. Here’s to you, Brooke, and all those who refuse to bow to make-believe stories, manipulation, and hypocrisy.

sarah
5/7/2014 08:34:06 am

Just wanted to say that's a mama belly if I have ever seen one lol. kudos too you for posting this picture and owning your skin <3

annalisa
5/7/2014 08:56:17 am

Thank you virgie for sharing this beautiful and inspiring article. Your work has helped me through some really hard times and keep on doing what you're doing...more "fat" women need to love and accept themselves more!

Virgie Tovar
5/7/2014 12:23:29 pm

@sarah yes! when I saw Brooke's belly I immediately had warm feels because I remember being a little girl who saw my mom's belly, which looks like hers. @annalisa thank you for telling me this! <3 <3!

Max
5/8/2014 07:38:06 am

Hey Virgie, saw folks linking to this, and so from their links I can see that there is supposed to be text along with this photo (FB shows a teaser amount of text), but I can't see any of the article, only the photo. Tried in two different browsers (Chrome and Firefox). Thought you'd want to know. XO Max

virgie tovar
5/8/2014 09:42:47 am

@max you're not the first to have problems viewing! I need to call the host and see if there's something I can do about this. Sorry for the inconvenience.


Comments are closed.
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    Virgie Tovar

    Virgie Tovar, MA is one of the nation's leading experts and lecturers on fat discrimination and body image. She is the founder of Babecamp (a 4 week online course focused on helping people break up with diet culture) and the editor of Hot & Heavy: Fierce Fat Girls on Life, Love and Fashion (Seal Press, 2012). She writes about the intersections of size, identity, sexuality and politics. See more updates on Facebook.

    WHY IS THERE NO COMMENTS SECTION?
    I have permanently closed the comment section on my blog as of 8/20/15 so that I can better utilize the time I had previously dedicated to moderating comments. I encourage folks who have thoughts about my work to go out and have a conversation with someone about what you loved (or hated.. boo) about my writing over coffee.    

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