When I conceived of the idea for a 30 Day Lose Hate Not Weight program I thought:
This is gonna be FUN!
This is gonna be AMAZING!
This is gonna be INTENSE!!!
And when I thought of how to explain to people what this program was going to be like my brain immediately went to "BOOTCAMP." At the time I got a little twinge (but I'm anti-militarism! but bootcamp sounds super violent and I'm so not into violence!), but I was so excited that I figured that the twinge would go away.
But it didn't!
Then, I got a message from my friend Fallon, encouraging me to reconsider the title and its association with the weight loss industry (which Fallon and I both LOATHE) and its further association with the military and prison industrial complex. I agreed and decided that the best thing to do was to wait until I offered the course again to change the name.
But then I JUST COULDN'T DO IT! All I could think of was how much I hated the sound of it, the history behind it, and how my politics don't align with the word "bootcamp." I had a chance to fix something that didn't feel right. And since I talk about it ALL THE TIME now, having the word "bootcamp" come out of my mouth a dozen times a day just felt WRONG, ghurl. A dozen times a day multiplied by three months equals almost like a million or something. I didn't want to have to say "bootcamp" approximately a million more times!
I worried that changing the name would confuse the people who had already signed up but then I thought: "Wait.. these people are smart world-changer types. They can handle it!"
So, I've thrown all marketing/business/everything wisdom out the window and am officially announcing that my 30 Day Lose Hate Not Weight Bootcamp is now called LOSE HATE NOT WEIGHT BABECAMP! The program has not changed... just the title has!
I hope you love it & can forgive me for being a flip flopper <3
Comments are closed.
Virgie Tovar, MA is one of the nation's leading experts and lecturers on fat discrimination and body image. She is the founder of Babecamp (a 4 week online course focused on helping people break up with diet culture) and the editor of Hot & Heavy: Fierce Fat Girls on Life, Love and Fashion (Seal Press, 2012). She writes about the intersections of size, identity, sexuality and politics. See more updates on Facebook.